Every year, the Pantone Color Institute, the color authority for the design industry worldwide, selects a tone that will define tendencies during these twelve months. The chosen one in 2018 is Pantone 18-3838, in other words, Ultra Violet, a color that instills originality and inventiveness.
It is an opulent and sensuous color that provides elegance, distinction and sophistication to any environment. Ultra Violet is related to dreams and desires, and hints at the mysteries of the cosmos, the intrigue of what is to come and the discoveries, according to these experts on color. Besides, many consider it to be experimentation, non-conformism and artistic brilliance, and artists such as Jimi Hendrix, Prince or David Bowie picked up this color as a symbol at some time of their careers.
Characteristics of Pantone ultra violet
The Pantone Color Institute has selected for this year a color that has nothing to deal with its immediate predecessors, setting a turning point and betting on an exuberant, adventurous and vibrating color, as opposed to the pastel colors of previous years. Ultra Violet possesses a range of tones that can be used to create a variety of environments. The darkest ones help to create rooms highly deep, restrained, elegant and calm. The softest ones contribute dynamism, freshness and relaxation.
Color choice in a household, an establishment or a hotel is an indicator of the sensations we would like to instill. Ultra Violet is a bold and sumptuous color but capable of instilling calmness and relax. And it can perfectly be integrated into decorations with fine tunes, without having to sacrifice the style we had in mind. We only have to know how to combine it with the furniture and decorations. It is an original bet to give a modern and elegant touch to classic or minimalist spaces.
For instance, at a hotel lobby. Arranging the design couches with the Ultra Violet color will cheer up the space while it will give a courageous touch and bring that element into focus, providing personality. Or an Ultra Violet carpet that contrasts the wood, aluminum or steel that usually decorates such rooms. Besides, it is a color that makes these materials highlight, which is why it can be a perfect ally.
What about bedrooms? They are intimate spaces that have to lead us to rest and relax. It is common to use in hotel rooms warm, soft colors and whites. However, a Ultra Violet touch, in the comfortable bed cushions or a warm bedspread for instance, can give a subtle touch of brightness to the space.
Ultra Violet can also be there through little details placed at strategic points, where although we do not realize it in too many elements, we notice its presence in every corner. For instance, through candles in the restroom or flowers on a lobby table, this will give an intense and stimulating touch, besides providing warmth. What needs to be highly considered in hospitality interior design, where we seek the creation of comfortable spaces, is that travelers feel at home. And Ultra Violet is a color that helps to relax and connect with other people.