Each hotel brand is a universe. Each one has a set of values and a philosophy it wants to instill to their clients. Some go for luxury, others for a cutting-edge service. Nevertheless, how to instill such values in clients, once they have crossed the entrance door? This is where interior design comes into play. A good interior design project enables to instill these brand values to their clients in a coherent way.
This is why interior design is key to strengthen a hotel brand. A brand is not only the name of the chain, but also the experiences its clients live in one of its hotels, the manner they receive from employees, the condition of the facilities and also the design of spaces, spaces where harmony, aesthetic unity and comfort must be the rule. Treating all these aspects with the utmost care is essential if one seeks to stand out in the international hospitality sector.
Interior design, key to improve a hotel brand
Moreover, a well executed interior design project will allow to meet in a better fashion the demands and expectations of a more and more rigid client. And even more if they recur to a high-level establishment, where expectations become more elevated. Caring for details, being aware of how to combine comfort, exclusiveness and functionality, and betting on quality are key aspects provided by interior design, which increases the reputation of a hotel brand. As of today, clients choose a hotel according to the positive reviews it has online as well as offline, rather than to the star rating it possesses. That is why positioning and improving the hotel brand is one of the most important functions of hospitality interior design.
For instance, if we want to instill exclusiveness, we must go for personalized FF&E and decorative elements for that project. Or whether the idea is related to becoming integrated into the environment, decorative elements of the local culture must be introduced into the establishment. This is how a personalized and unique environment is created for that establishment, and perfectly balanced between the different spaces as well as with the exterior. A good interior design is a key factor in distinguishing oneself from one’s competitors, something essential in a competitive sector such as hospitality.
This is why in SIMPLY we rely on a good team of interior designers, in the know about the hospitality industry, able to provide innovative ideas, attending to new trends (such as the introduction of new technologies or sustainability), and capable of identifying the client’s values and preferences. A good team of interior designers must understand and anticipate the hotel client’s needs and be aware as well of the hidden details of the brand and its working method. Another indispensable quality for the success of a project is to guarantee an optimal and fluent communication with architecture firms and building companies responsible for the hotel project, with a view to create a harmonized vision of the ensemble, take care to the minimum of the details, and reduce to the fullest the project deadlines.